Digital Marketing Training
Master Digital Marketing Strategy, Performance Marketing, SMM, Funnels, Instagram Ads, Facebook Ads, Google Ads, Amazon, YouTube, Podcast, and much more!
What you'll learn
- Build a Digital Marketing Strategy
- Master ChatGPT with Prompt Engineering
- Find Your Online Audience & Drive Targeted Traffic
- Create a Website in 24 Hours
- Build an Email List and learn Email Automation techniques
- Analyze Website Data
- Create Converting Google Ads, Facebook Ads, Instagram Ads, etc
- Create a Content Strategy Plan
- Build a Community
- Organic Facebook Marketing
- Make Money as an Affiliate Marketer
- You will understand how to use Google Tag Manager to implement tags to your website without slowing down the speed of your site
- You will become a master of Google Analytics 4. So you can look at what people are doing on your website and where are they coming from
Our Training Process
Practical Session
Assignment
Projects
Resume Building
Interview Preparation
Be Job Ready
Practical Session
Assignment
Projects
Be Job Ready
Interview Preparation
Resume Building
Key Highlights
- Personalized career coach
- 90% Practical Training
- Certification
- 100% Job Guarantee
- Study material
- Instant doubt solving
- Mock Interviews
- Live Projects
105 Hrs
Training Duration
25000+
Students Trained
1000+
Hiring Companies
12.5 LPA
Highest Fresher Salary
Course Content
INTRODUCTION TO SEO
- How a Search Engine works.
- Factors affecting rankings of a website.
- Four dimensions of SEO.
2
KEYWORD RESEARCH AND COMPETITIVE ANALYSIS
- Create and expand initial seed list.
- Difference between short tail and long tail keywords.
- SEO Keyword Strategy.
- KW difficulty to help in KW prioritization.
- SERP opposition analysis.
- Which keywords to target?
- Query types.
- Tools for KW Research.
3
ON PAGE OPTIMIZATIONS
- What is On Page optimization?
- How to select domain name?
- Page Naming and Folder Naming.
- Image Naming, Image Title and Alt Tags Creation.
- What are Meta Tags?
- Redirection Tags, Heading Tags (H1 to H6).
- What is content writing?
- Internal Linking.
- HTML, XML Sitemap creation.
4
OFF PAGE OPTIMIZATIONS
- Outbound and inbound Links.
- Why backlinks are important?
- How to get backlinks?
- Difference between follow and no follow backlinks.
- What is Google Page Rank?
- How to increase Page Rank?
- Search Engine Submission.
- What is Off Page content writing?
- Directory Submissions.
- Article writing and submissions.
- Press release writing and submissions.
- Types of link building.
- Google’s Disavow Tool.
5
SITE DESIGN & ARCHITECTURE, TECHNICAL SEO
- Website Taxonomy.
- Internal Linking Structure, Site and Search Architecture.
- Bread Crumbs.
- Blog Architecture.
- Links in body vs navigation links.
- Robots.txt.
6
LOCAL SEO
- Introduction to Local Search.
- Local Search Ranking Factors.
- Optimizing Local Presence.
7
SEO SITE AUDITS
- Introduction to Site Audits.
- Content and Crawl issues.
- Sitemap.
- Robots.txt and Canonicalization issues
- Information architecture, Internal link and Inbound link issues.
- On Page and Site Speed Issues, SEO Audit.
8
CRITICAL ALGORITHM UPDATES & SEO TRACKING
- How the Panda update changes SEO?
- Penguin Update.
- Hummingbird Update.
- Mobile Friendly Update.
- Tracking SEO Performance.
9
Creating and Setting Up Our First Google Ads Account
- How to Make the Most of This Course, Plus a Sneak Peak of What’s to Come!
- Google Ads Formula Calculator.
- What is Google Ads?
- Complimentary AdVenture Media Account Audit (exclusions apply).
10
Introduction to Google Ads
- Creating Your Firs Gooogle Ads Account.
- Understanding the Google Ads Account Hierarchy.
- Using Your Website Navigational Structure to Structure Your Google Ads Campaigns.
- Understanding Network Settings.
- Location Targeting.
- Configuring Location Targeting in Google Ads.
- Viewing Location Reports in Google Ads.
- Understanding Advanced Location Options.
- Setting and Configuring Languages.
- Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads.
- Finding Your Hourly Reports in the Google Ads Interface.
- Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit.
- Bidding Strategies.
- Manual CPC Bidding.
- Campaign Start and End Dates.
- Introduction to Dynamic Search Ads!.
- Understanding Sitelink Extensions.
- Callout Extensions.
- Call Extensions.
- Structured Snippet Extensions.
- App Extensions.
- Message Extensions.
- Location Extensions.
- Promotion Extensions.
- Price Extensions.
- Understanding Ad Rotation Settings.
- The Basics of Ad Scheduling.
- Understanding the Basics of Device Targeting.
- Understanding Campaign URL Options.
- Quiz :
How Well Do You Know Your AdWords Basics?
11
Structuring Your Ad Groups Like A Professional
- Ad Group Structure Basics and Organization.
- Ad Group Structure Ideas.
- Creating Our First Ad Group in Google Ads.
12
How To Write Killer Ads in Google Ads!
- The Anatomy of Google Text Ads.
- Compliance in Google Text Ads.
- Requesting a Manual Review of Your Ads and Expediting the Process.
- Best Practices for Successful Text Ads.
- Real Life Case Ad Copy Case Study: Medical Equipment Company.
- The BJ Fogg Behavioral Model.
- Creating Our First Ad in Google Ads.
- Quiz :
Testing Your Ad Writing Skills.
13
Setting Up Your AdWords Billing
- Configuring Your Billing Details in Google Ads.
14
Keywords in Depth – The Heartbeat of Your Account
- Keyword Basics: Keywords vs Queries.
- Keyword Research.
- Keyword Planning.
- Keyword Organization.
- Keyword Match Types.
- Using the Search Term Report to Find Negative Keyword.
- Understanding Negative Keyword Lists.
- Traffic Sculpting: Negative Keywords at the Ad Group Level.
- Adding Negative Keywords at The Ad Group Level.
- Traffic Sculpting Using OPTMYZR.
- Keyword Bidding Basics: Setting Your Initial Max CPC Bids.
- Keyword Research.
- Keyword Planning.
- Keyword Organization.
- Quiz :
Understanding Keywords.
15
Account Structure – How To Structure Ad Groups Like A pro
- Account Structure: How To Create A New Ad Group Within Your Campaign.
- Importing Your Keyword Lists From Excel Into Your New Ad Group.
- Creating Multiple, Relevant Ads For Your New Ad Groups.
- How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign.
16
The Incredible Dynamics Of The AdWords Auction
- Introduction To The AdWords Auction.
- Understanding Quality Score: Click Through Rate And Ad Relevancy.
- Understanding Quality Score: Landing Page Quality.
- Understanding Ad Rank and How It Is Calculated.
- When You Could Ignore Low Quality Scores (and when you can’t!).
- Work on Live Projects
17
Expanding And Refining Your Campaigns
- Navigating The AdWords Dashboard.
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns. - Editing The Essential Campaign Settings.
- Create New Campaigns That Will Improve Your Results.
- How To Use Your Website To Make The Best Campaigns Possible.
- Set Up Powerful Custom Schedules For Your Campaigns.
- Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules.
18
Negative Keywords – Your Greatest Ally
- Understanding Negative Keywords In-Depth.
- Using Broad, Phrase and Exact Match With Your Negative Keywords.
- Adding and Removing Negative Keywords and Negative Keyword Lists.
19
Making Your Ads Unstoppable With Multiple Ad Extensions
- Introduction To Ad Extensions.
- The Benefits Of Using Ad Extensions.
- Different Types Of Ad Extensions and Best Practices.
- Adding Sitelink Extensions.
- Configuring Your Sitelink Extensions For The Best Results.
- Adding Callout Extensions And Phone Extensions.
20
Remarketing – Your Secret Weapon To Converting Like A Boss
- The 5 Primary Forms Of Remarketing.
- Realizing The Benefits And Importance Of Remarketing.
- How To Create And Add Your Remarketing Tag.
- Creating Your First Remarketing Audience.
- Configuring Your Remarketing Campaign Settings.
21
Keeping Track Of Profits With Conversion Tracking
- Understanding The Basics Of Conversion Tracking.
- Exploring The Different Conversion Actions Visitors Take On Your Site.
- Setting Up Conversion Tracking For Form Submissions.
- Generating And Installing Your Conversion Tracking Tag.
- Understanding The Basics Of Phone Call Tracking.
- Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data.
22
Profitable Bidding Strategies
- Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction.
- How To Mathematically Calculate ROI and ROAS.
- Calculating Max CPC Bids From Your Conversion Rate And Conversion Value.
- Calculating Profitable Keyword Bids Based On Revenue Per Click.
23
Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
- Introduction To AdWords Scripts – What Are Scripts?
- Bidding To Average Position AdWords Script.
- Work on Live Projects.
24
INTRO TO FACEBOOK MARKETING
- Learn How I Get $0.01 Likes and Clicks that Lead to Sales with this Course!
- Basics of Facebook Ads.
- How to Create a Sales Funnel on Facebook – CREATE YOUR OWN NOW!
25
FACEBOOK PAGE
- Facebook Profile VS. Facebook Page.
- How to Create and Optimize a Facebook Page.
- Basics of Facebook Ads.
- How Do I Claim My Vanity URL on Facebook.
- Top 5 SEO Tips for your Facebook Page.
- Why Keyword Research is CRUCIAL!
- How to Use Keywords in your Facebook Page Description.
- What Makes your Facebook Page Awesome?
- How to Install Facebook Apps + Best Facebook Page Apps.
26
FACEBOOK ADS
- Marketing 101 + The Ultimate Ad Hack.
- Facebook Ads Funnel – PDF.
- The Ultimate Guide to Creating Facebook Ads by – PDF.
- Step 1 of Facebook Ads – CAMPAIGN.
- Steps 2 of Facebook Ads – AD SET.
- Step 3 of Facebook Ads – AD.
- The 4 Elements of a Perfect Facebook Ad – PDF.
- Budgets, Bidding & Schedules for Facebook Ads – PDF.
- A/B Split Testing 101.
- 70%-20%-10% + Create Post Engagement Ads.
- Using the “Create A/B Test” at the Campaign Objective Level in Facebook.
- Split Test Images with Carousel Ads.
- List of Cheapest Countries for Facebook Ad Clicks.
- How to Create Facebook Page Like Ads Targeting Cheap Countries.
- How to Create a Viral Video.
27
FACEBOOK PIXEL
- Facebook Pixel, Standard Events, and Custom Conversions.
- How to Install the Facebook Pixel in 2019.
- Facebook Pixels: What do you want to track?
- Facebook Audiences and Targeting – PDF.
- The BEST Lookalike Audience HACK.
- Standard Events or Custom Conversions?
- Did you install the Facebook Pixel in 2015 or before? HOW TO CONVERT TO THE NEW!
28
Types of Facebook Ads – IN DEPTH ANALYSIS
- Lead Generation Ads.
- Use the Facebook Pixel for Remarketing/Retargeting Ads.
- Catalog Sales / Dynamic Ads.
- INSTAGRAM ADS on FACEBOOK!
- Advanced Instagram Guides.
- Local Business Ads on Facebook (Brick & Mortar Businesses) – PDF.
- Facebook Messenger – PDF.
- Messenger Chat Bots Ultimate Guide.
- Facebook Offers and Facebook Offer Ads – PDF.
- “Click to Call” or “Call Now” Facebook Ads – PDF.
- How to Use Facebook LIVE – PDF.
29
FACEBOOK ENGAGEMENT
- Facebook Engagement – PDF.
- Facebook Videos – PDF.
- Mastering the Facebook Algorithm – PDF.
- Social Media Posting Calendar – Planning is Your Key to Success!
30
FACEBOOK REPORTING & INSIGHTS
- What is Ad Relevance + How to Increase It — PDF.
- Facebook Tracking + Reporting — PDF.
- Learn the Power of Facebook Insights.
- Audience Insights.
31
Social Media Marketing
- Why is Social Media Marketing Important?
- What Content Should I Share?
- Social Media Management Tools: How to Cut Posting Time in Half.
- Want to learn more about Social Media Marketing?
32
Business Manager + How to Start a Facebook Ad Agency / Business
- How to Get Marketing Clients.
- The Complete Facebook Business Manager Guide — PDF.
- Pages in Business Manager.
- Ad Accounts in Business Manager.
- WATCH US: Add an employee to my Facebook Business Manager.
- Marketing Ad Agency Proposal and Contracts.
33
A Complete Introduction to Instagram Marketing.
- Instagram Marketing Course Introduction.
- Establishing Your Instagram Account.
- Your Instagram Starter Mission!
- Instagram Marketing Module 1 Quiz.
34
Setting Up Your Optimized Power Account on Instagram.
- Choosing the Perfect Instagram Handle / Username.
- Choosing the Right Instagram Name.
- Perfecting your Instagram Display Picture.
- Optimizing Your Instagram Bio.
- Creating your Instagram Account Call-to-Action (CTA).
- Setting up your Instagram Power Account Quiz.
35
Creating the Ultimate Instagram Content Game Plan
- Photo Licensing and Image Ownership.
- What to post on Instagram (Theme and Purpose).
- The Best Times to Post on Instagram?.
- How to Post Media on Instagram.
- Increasing your Image and Video Exposure.
- Instagram App, Trick, and Strategy 1: Instant Social Proof.
36
Creating Business & Making Money from Your Instagram Account
- Instagram Mindsets: Building Trustworthy Long Term Relationships.
- Instagram Process for Converting Followers to Customers.
- CTA 1: Converting Followers to Website Visitors.
- CTA 2: Converting Website Visitors to Email Addresses.
- CTA 3: Converting Emails, and Instagram Followers to Sales.
- Interview with Ben Altman – How to make thousands of dollars from your Emails.
- Creating Business from Your Instagram Followers Quiz.
37
Instagram Stories and Your Business!
- Bonus module on Instagram Stories and YOUR business.
- Introduction to Instagram Stories.
- Creating Your Own Instagram Story.
- Instagram Story Tips.
- Instagram Live.
38
Whatsapp Marketing
- Whatsapp marketing for Business
- Whatsapp automation tool setup
- Setting up whatsapp business API
- Whatsapp automation tool Integration with third party apps
- Setup Welcome message
- Setup quick replies
- Run whatsapp marketing campaign
- Analytics & performance tracking
39
Email Marketing
- Introduction to Email Marketing
- Set up your email marketing account
- Learn to build & grow email list
- Design emails that drives results
- How to stay out of email spam folders?
- Introduction to Email automation with live examples
- Use email automation to generate leads
- List management
- Segmentation
- Email A/B testing
- Google and Yahoo’s new email deliverability rules
40
Introduction to Instagram Ads for Business
- Introduction to Instagram Ads.
- Getting into the Right Mindset to Crush Instagram Ads.
- A Walk Through on How To Run Ads Using the Facebook Ads Manager.
Skills you will gain
Course Certification
Become a Certified Digital Marketing Expert with TryCatch Classes and enhance your career prospects to the next level.
This certificate serves as an official badge of your successful course completion, highlighting your expertise.
This certificate serves as an official badge of your successful course completion, highlighting your expertise.
Students Reviews
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Before TryCatch Classes, I struggled to find a job after completing B.Com in 2016. I found TryCatch Classes for best digital marketing course. They had great reviews, so I decided to join. It was a great decision. I completed the course & within few months, I got a job at Wockhardt Hospital. I’m now an international business officer and run ads for clients in other countries. I’m really happy with my career and grateful to TryCatch Classes.
Swapnil Patil
International business officer
Wockhardt Hospital
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Software engineer
Ola
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Genuine reviews for our Digital Marketing Training
Swapnil Patil
Digital Marketing Executive
One of the best classes for Digital Marketing course in mumbai. I completed my course in 4 month and I cracked 5 interviews & got job in good company. Your all doubts are cleared.end to end deep learning.teachers are very professional
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Raza Masani
Digital Marketing Executive
I have done my Digital Marketing Course From TryCatch Classes And the course was worth it and have worked on practical live projects. Also got a job from TryCatch Classes. Specially Thanks to Mohnish and Mehul Sir and to the faculty for helping to provide right guidance.
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Ankit Jaiswal
Digital Marketing Executive
I completed my Digital Marketing course from TryCatch Classes. They delivered more than what they promised. I worked on lots of live projects and websites.
Now I am working as a Digital Marketing expert and now my salary is 44k..
The ambience and environment is also amazing.
I am so grateful for all the practical experience I got from trycatch. Can’t thank you guys enough. I have already recommended 2 more friends to trycatch..
If anyone is looking for the best digital marketing training institute in Mumbai, then TryCatch is the place to go.
Posted on
Ankit Jaiswal
Digital Marketing Executive
I completed my Digital Marketing course from TryCatch Classes. They delivered more than what they promised. I worked on lots of live projects and websites.
Now I am working as a Digital Marketing expert and now my salary is 44k..
The ambience and environment is also amazing.
I am so grateful for all the practical experience I got from trycatch. Can’t thank you guys enough. I have already recommended 2 more friends to trycatch..
If anyone is looking for the best digital marketing training institute in Mumbai, then TryCatch is the place to go.
Posted on
Preksha P.
Digital Marketing Expert
I recently completed a Digital Marketing course at TryCatch Classes. Working on several live projects gave me the hands-on experience I needed which greatly improved my practical skills. With the opportunities provided by TryCatch Classes, I was able to get a very good job through their placement service. The faculty, especially Mohnish sir and Mehul sir, provided excellent support and guidance.
Posted on
Preksha P.
Digital Marketing Expert
I recently completed a Digital Marketing course at TryCatch Classes. Working on several live projects gave me the hands-on experience I needed which greatly improved my practical skills. With the opportunities provided by TryCatch Classes, I was able to get a very good job through their placement service. The faculty, especially Mohnish sir and Mehul sir, provided excellent support and guidance.
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Rohan Sompura
Digital Marketing Executive
It was joy to learning from TryCatch Classes.
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Nidhi Gupta
Digital Marketing Executive
TryCatch classes is the one of the best class for learning and placement point of view.
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Software Developer
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Student's Portfolio
UX-UI Designer
UX-UI Designer
Mansi Sanghani
UX-UI Designer
Mansi Sanghani
UX-UI Designer
Mansi Sanghani
UX-UI Designer
Mansi Sanghani
UX-UI Designer
Mansi Sanghani
UX-UI Designer
Mansi Sanghani
UX-UI Designer
Mansi Sanghani
UX-UI Designer
Mansi Sanghani
UX-UI Designer
Mansi Sanghani
UX-UI Designer
Frequently Asked Questions (FAQs)
What is the duration of the course?
Total duration is approximately 4 months. Thereafter you’ll be given several Live Projects to work on.
Is there 100% Placement Guarantee after the course is over?
Yes, we provide 100% Placement Guarantee in our Digital Marketing training course in Mumbai.
Are there any prerequisites before starting Digital Marketing Training?
Anyone can learn Digital Marketing.
Who teaches Digital Marketing?
At TryCatch, our team consists of seasoned experts with over 15 years of experience. A skilled Digital Marketing Expert will be guiding students, encouraging them to ask questions without hesitation, and enabling us to effortlessly address all your inquiries.
Is the course Online or Offline?
This Digital Marketing course is available offline & online both. You may choose whatever is feasible for you.
Offline course can be done at our Borivali Branch in Mumbai.
Online Live Course can be done on Zoom or Google Meet.
Who can learn Digital Marketing?
This course is designed for everyone, even if you’re studying Commerce, Arts, or Mechanical subjects, or if you’re still in school. It doesn’t matter what your background is, you can definitely learn this course.
What software and tools do I need for this course?
All the tools required for this training will be installed during the course.
Will I receive a certificate upon course completion?
Upon completion of the course, you will receive an official global Digital Marketing certificate. This certificate serves as an official badge of your successful course completion, highlighting your expertise.
Can I interact with instructors and ask questions during the course?
Absolutely! Our instructors are always available to answer all your questions and solve your doubts.
Are there any real-world projects or case studies in the course?
Yes, we incorporate real-world projects and case studies into the course to help you apply what you’ve learned in practical scenarios.
Is there a money-back guarantee if I’m not satisfied with the course?
We offer a satisfaction guarantee. If you are not satisfied with the course within a specified timeframe, you can request a refund.
Companies where our students are placed
Shoutout from Arjun Kapoor
and Vidya Balan
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Here's everything you're going to get
- 100% Guaranteed Placements
- Easy-to-follow modules
- Study Materials
- Tutorials
- Interview Q&A Library
- Industry Oriented LIVE Projects
- Mock Interviews
- Access to Private Jobs Group
- Be Job Ready
